Southern Utah
Building Link Popularity
Basic tips on building link popularity
for search engines. What is "link
popularity"? In very simplistic terms, link popularity
refers to the number and quality of the incoming links
that are pointing to your site.
Links are very important
in search engines, building link popularity is one of
the most time consuming aspects of search engine marketing
and the most difficult. The search engines don't want
"artificially created links". Those who use
link farms and exchange programs may find their sites
spiraling down the listings.
Link building starts
at the search Engine
Start by going to any of the major search engines that
you want to get top listings in. Then search for your
target keywords and phrases. Look at the sites that
appear in the top 15 results, these are the sites that
the search engine themselves have given top listings.
Links with these sites can be very important for your
site. Visit each of those web sites and ask the owners
if they would be will link to you. Some will, some wont
- you may want to offer a link back to them.
Give other site
owners reasons to link to you
Content is king... The
bottom line is sites link up to other sites because
they provide information or resources for a particular
topic of interests. Have you created enough reasons
why other sites should link to yours?
Create a link page
Gives other Web sites permission to link to
yours. Make it very easy for them to include you by
providing cut and paste HTML code. Incorporate your
keyphrases into the linking code. Make sure you create
description under each link on your links page. so search
engines don't thinking of you as a link farm.
Link Exchange Campaign
Leave your links every where you go.
Anywhere you can leave your link, do it. In chat rooms,
Ask a question (FAQ) areas, forums, and guest books.
You would be surprised at where your link turns up on
search engines when you start doing this. And if a search
engine finds your link it will add this to your link
popularity. Thus making your site easer for your target
market to find you.
St. George Utah
Building Link popularity
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