"Cindy has helped me in countless ways while
making decisions relative to our site and the various
decisions that I have had to make. She continues to
give valuable advice pertaining to my website and
how to make it more effective."
"We appreciate both your responsiveness
and your innovative thinking and we believe that you
play an important role in keeping us at the top of
the health care market."
Here's
a list of website development technical terms used at proshay.com.
Just a little helpful glossary.
Ping
From Navy terminology, ping is used to find out if a machine
on the Internet exists and is responding. To use this feature,
open a DOS window while you're connected, and type FINGER
WWW.CREATIVELEMENT.COM (or any other server). Ping will send
small pieces of information to the machine, and you know if
the server is "up" if you get a response.
Preemtive
Multitasking A type of multitasking where the operating
system assigns processor cycles to applications depending
on how much power they need. Preemtive multitasking is used
in Windows, and is better than the less efficient cooperative
multitasking found in Windows 3.1. However, only 32-bit applications
can take advantage of this feature.
Processor This is the chip in your computer
that does all the calculations - for Windows users, it's based
upon Intel's x86 architecture, which includes the 386, 486,
and Pentium series. This is also referred to as the CPU.
Page.
Synonymous with web page. The actual HTML file and associated
graphics that are displayed in a browser.
PageRankTM.
Google's patented system for measuring page importance. PageRank
analyzes the quantity and quality of links that point to a
web page. The more high-quality links that point to your web
page from other sites, the higher your PageRank is.
Page
importance. Synonymous with PageRank.
Page
relevance. How closely keywords on your page match
a search request.
Page
reputation. what other sites "say" about
your site. Google looks to see if your keywords are used in
the link text, page title, and in the link text of other links
on the page that links to your site.
Page
topic. What your page is about. Google looks at keywords
on your page to determine the page topic.
Pay-Per-Click
(PPC). A paid advertising mechanism whereby you bid
to have your site listed in a specific position on a search
engine. You bid, along with your competitors, for the cost
per click of a specific keyword. Every time a visitor clicks
on your listing (ad), you pay the PPC company the bid price.
Google AdWords is the name of the PPC program that Google
offers.
Popularity.
A general term referring to how "important" your
web site is in terms of how many external links point to it.
POP3/IMAP4
E-mail Accounts - Post Office Protocol 3. A protocol
that provides a simple, standardized way for users to access
mailboxes and download messages to their computers.
Pay
per click search engine Search engine where web
sites are ranked according to the bid amount, and advertisers
are charged when a searcher clicks on the search listing.
Go.com is one such engine.
Permission
marketing Obtaining customer consent to receive
information from the company. Permission marketing in the
online world takes the form of email promotions and newsletters.
Portal A site that serves as a starting
point and gateway to the World Wide Web e.g. AOL.com.
