The
Importance of Title Tags
A big part of Search Engine Marketing
by Cindy Hemenway
June 20, 2004
With search engine marketing the Title
tag is extremely important to achieve high rankings.
Some of the Search Engines use Title tags in order to
place relevance of what the site is about and it is
the first link listed on the Search Engine Results Pages
(SERP) that your prospects will see.
Title tags have always played a big part
as far as algorithmic importance they set the stage
as where your site will have part in the searches. The
title has as much or equally as important as your content
and the links to your site.
What is a Title Tag - A Title tag is the
Title of your site that is displayed at the top of the
browser window. Search engines use the Title tag to
match the query made by the user and they show the sites
by providing a link to the sites with the Title tag.
Placing keywords and descriptions as to what the site
is about in the Title tag of a page can increase the
ranking of the page.
The Title Tag is an important part of
the html code. To see the entire html code you can go
to the top of your browser click on VIEW then click
on SOURCE and it will bring up a note pad that has all
of the html code that was used to create that page.
This is what the Title Tag looks like:
<HEAD>
<TITLE>Importance of Title Tags in Search Engine
Marketing</TITLE>
</HEAD>
Use your keyword phrases in the Title
Tag. By placing the keywords that your target audience
would be inquiring in a search engine such has “weddings
photography”, to be able to receive qualified
search results you would need to be even more specific
if you prefer to work with people from the St. George
Area then you would use the keywords such as “St.
George weddings photography”.
Take a look at your Title Tag and see
if you can improve it, you just might like the results.
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