Southern Utah
Online Marketing
Tips on search engine submission,
placement and marketing. Wonder just
how search engines find and rank your web pages? Find
out what you can do to improve your sites search engine
rankings by search engine submitting, building
link popularity, using page design, HTML
meta tags, and other useful tips.
Quick guide to help your
get listed. Know the difference between search engine
submission and search
engine optimization, both are used to promote
sites on search engines.
Search Engine
Submission
Getting registered or commonly known as the term 'getting
your website listed' on search engines. *Special note
- Getting your site listed in a search engine does
not mean that you will be ranking for any of your
key terms, it simply means that you have placed your
site in a position that the search engine knows your
site exist on line.
Search Engine
Optimization
Is the act of improving
your sites chances of ranking for key terms that you
would like to be placed in. This is the goal for many
site owners.. Getting on the "Top Ten" position
for any particular keywords or search terms. Correctly
done Search Engine Optimization can help increase
your traffic and bring you qualified customers to
your site.
Back
to Search engine submissions
There are a few ways to get listed in
search engines, paid participation programs that are
offered by search engines and free search engine submission.
Using the paid programs can speed up the listing process
and can generate more search engine related traffic
for your site.
What you need to
prepare before directory submitting
Create a 25 word description of your site.
Your description needs to use 2 or 3 keyword terms so
that you can be found in the directory. You may want
to consider researching the best terms related to your
site. Find out what people search for in a few areas
help allow you to find such terms.
Submit your site
to Yahoo
The first thing to do is check with Yahoo,
whether your site is already listed. Type in the search
area your url.com, if you are in there, there is no
need to submit your site again. Yahoo has to options
for it's submission process:
-
Standard
(Free non-commercial category) - click
on the "Suggest
a Site" link at the tip right-hand
corner of a catefory page. Fill out the submission
form and then you are done.
-
Yahoo
Express (submission fee) - Pick a category,
use the Yahoo
Express Submission Form.
Submit to The Open
Directory
This is essential for any site owner. The Open Directory
is a volunteer-built Directory to the web. It is a free
submission. Yet there is no guarantee if or when you
will be accepted. First locate the category you want
to be listed in. Then use the "add
URL" link at the top of the category
page. Fill out the form. If you are accepted, you should
see your site appear within about three weeks. If this
doesn't happen, then you should resubmit after that
time period.
Submitting To
Google
Thus far Google is most important crawler-based search
engines. Crawler-based search engines visit web pages
to compile their listings. Unlike directories, you can
have several pages listed with them, expecialy if you
optimize your pages, you might have good results in
ranking.
To get listed with Google you will need to build links
to your website. Crawlers follow web links, so if you
have good relatedlinks pointing to your site, the crawlers
are more likely to find and include your pages.
There are no guarantees
that Google will include your URL yet they have an Add
URL page that lets you submit your site
directly to its crawler.
If you have a new site,
it can take up to a month before Google lists your web
pages.
Submitting To Teoma
Teoma has no free Add URL page, yet Teoma crawls the
web, so if you build relevant links to your site, you
could get includen naturally.
Submitting To
MSN
MSN is a crawler-based search engine. Right now it's
powered by Yahoo's results. Later a new crawler-based
search engine that is being developed by Microsoft should
be taking over.
Article
on Marketing by Cindy Hemenway
June 14, 2004
St. George Utah
Online Web Marketing
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